Freeze Branding

To apply "super cooled" iron to a horse's hide resulting in an easily read, identifying mark or brand, can be applied to any age horse. Freeze branding destroys pigment-forming (color) cells of the hair follicle. Hair continues to grow, but will grow in white. With white, gray or roan horses the iron is applied longer resulting in destruction of the hair follicle, which results in a hairless or bald brand.

Why Freeze Brand?

Freeze branding has become popular  because it is safe, economical and easy to do. The brand is legible, permanent and can be read from a distance. Branded horses are less likely to be targets of thieves, if stolen marked horses can be more easily traced by law enforcement officers. Brands can discourage fraudulent practices with registration papers. Some breeders freeze brand to distinguish horses they have bred. Freeze branding is relatively painless for the horse, especially compared to hot iron branding. Hot iron branding can result in a blotched, unreadable brand.